What is digital marketing?
Decoding the Essence of Digital Marketing
Digital basically refers the term “online”. The digital marketing is the strategic plan and execution of all the work that can be done to increase the growth of a business in terms of visibility, traffic, customer conversion and acquisition, branding and reputation. The four main categories of digital marketing, are:
Organic SEO
Social Media Platforms
Email/ Messages
Paid Campaigns
Is digital marketing measurable?
Where Data Meets Impact in Digital Marketing
Digital marketing is more measurable than traditional marketing. You can analyze, learn and decide based on the data received in real time from Google Analytics, Google Search Console, AdWords, SemRush and other tools.
Inbound Marketing Services Offered - Types of digital marketing.
Elevate Your Brand with Inbound Excellence - Unleashing the Power of Diverse Digital Marketing Strategies!
SEO
Is the process of growing your online presence and give you good ranking based on the important keywords someone uses to search your business like services.
On page seo
Optimizing each individual page of your website and targeting specific primary, secondary and tertiary keywords.
Off page seo
Imporving your website authority by pursuing backlinking, guest posts etc.
Technical seo
Ensure that your website is fully optimized, responsive on all devices including mobile, fully crawlable and fast to load.
Pay-per-click (PPC) advertising
Advertising your business on Google AdWords, Facebook Ads, Microsoft, LinkedIn and X ads to make sure tat your business is getting more leads. On pay per click you pay based on the clicks and impressions of your website given by these platforms.
Content Marketing
Content marketing is simply a powerful way to create and publish content for your business on your website and partners’ sites. More the content is better the organic result will be.
Social Media Marketing
Is basically to use social media platforms to connect with your product and service followers on different platforms. The main purpose of the social media marketing is to keep your audience connected and up to date with latest happenings, offers, news etc related to your business, products or services.
Email Marketing
A very useful tool to increase the traffic and conversion of your business. Businesses do marketing and promotional email, product launch email, monthly newsletter etc to their existing and new customers.
Affiliate Marketing
That means paying someone a commission to market your products and convert into sales. You basically pay an affiliate based on number of clicks, leads or sales generating from a specific affiliate.
Influencer Marketing
This is the latest trend in marketing where social influencers like YouTubers or Instagrammers promote your product and services and on behalf of that they receive a fee from you. This is a new type of affiliate marketing which is very popular these days.
Audio and Video marketing
Is the practice to create and publish audio and video content for your products and services and keep your customers connected with you.
SMS Marketing
Is the tool to send product information, promotional offers or other important messages. This is a great tool to convert customers quickly.
Mobile Marketing
Mobile marketing is basically for mobile users who uses your products or services through an app or website. The in-app messages, notification and offers which specifically gets designed for these smaller devices appear when an event is done by a user while using the app or website.
Local SEO and Ads
(Radio, Newspapers, Magazines, Community Sites, Local Blogging Sites, Social Influencers)
The main target of this service is to focus the marketing in your local reach of your business to enhance your local presence and give you more outcome.
Print Media Strategy to market your brand
This is not the part of the digital marketing but a crucial type of marketing which is very important. Print Media is specially used for branding your products and services. For example, when you wear a shift with your business logo, other people see your brand. When you drink coffee in your brand’s mug, it represents your brand and shows other people.
Ecommerce Marketing
Is to mainly focus on the ecommerce website from where you are selling your products or services. By targeting the specific areas, cta, buy button, specific offers, and messages all result in a better conversion.
Website Development and maintenance
This is not the part of the service but very important to do. We do this as an additional service and help our clients maintain their business or ecommece website and keep it up to date, safe, and adding new contents.
Online Reputation Management
Through this service we make sure that your brand or service has a good rating on rating websites so your existing and new customers feel confident while buying and using your products and services. Some of these platforms are Google rating, TripAdvisor and other. There are multiple other sites where we have to put right content or adding/editing something new to make sure your brand is getting better reputation.
Conversion Rate Optimization
This is one of the most critical point where we put our big continuous effort to improve. If today your conversion rate is xx%, its our plan to do xxy% next time.
Analytics and Reporting (Monthly)
This is the part of the service where you receive a report to show the overall progress done in a specific time frame and compared to the same time line in the past. It also makes sure to focus on improvement areas and next steps to grow the business further.
Client segments.
Unlocking Success Across Diverse Client Segments.
Startups Businesses.
If you have just started a business, you need an experience agency to understand your business, product and services. This will help us create your business as a brand in the market and help you grow your business
Small Size Businesses.
You will need a strategic partner like us to analyze and understand your business and create a full marketing project plan for next couple of years and then execute the plan to grow your business and beat your competitors.
Medium Size Businesses.
Medium size businesses mostly know how the marketing works and already have a good name in the market. However, you still need to put your business to next level. We are here to work out on a plan to give you a boost in your business and continue doing that for a long time.
Industries.
INDUSTRIES WE’VE SERVED IN & SERVING
What’s your stack.
Utilize a team to develop your digital products using the technology stack of your choice
Our technologies:
ReactJS, React Native, PHP, Node, Python, MySQL, Oracle, Laravel, shopify, Swift iOS, Java Android, HTML, CSS, Bootstrap, etc.
Hire Us.
How to work with us?
Startups
$ 1495.00 Month
- (revenue 100k to 300k a year)
- Brand Reputation & Management
- Link Building
- Search Engine Optimization
- Search Engine Marketing
- Paid Campaign Strategy
- Paid Campaign Management
- Content Publishing
- Local Presence and branding
- Marketing Strategy
- Email marketing
- Mobile Marketing
- Ecommerce Marketing
- Website Development & Maintenance (additional)
Small Businesses
$ 2995.00 Month
- (revenue 500k to 2.5 millions a year)
- Brand Reputation & Management
- Link Building
- Search Engine Optimization
- Search Engine Marketing
- Paid Campaign Strategy
- Paid Campaign Management
- Content Publishing
- Local Presence and branding
- Marketing Strategy
- Email marketing
- Mobile Marketing
- Ecommerce Marketing
- Website Development & Maintenance (additional)
Medium Sized Businesses
$ 4495.00 Month
- (revenue 2.5 millions to 15 millions a year)
- Brand Reputation & Management
- Link Building
- Search Engine Optimization
- Search Engine Marketing
- Paid Campaign Strategy
- Paid Campaign Management
- Content Publishing
- Local Presence and branding
- Marketing Strategy
- Email marketing
- Mobile Marketing
- Ecommerce Marketing
- Website Development & Maintenance (additional)
Unlocking Strategic Growth
If your revenue is more than 15 million, you belong to an Enterprise business which needs our higher tailor-made services for the marketing.
Please contact us for the Enterprise level services.
General Digital Marketing FAQs.
CHECK OUT SOME OF OUR Frequently Asked Questions
I just started working with BizSpice but I do not see any remarkable results, why?
FAQs answer
What budget I should allocate to my paid marketing campaigns?
FAQs answer.
Do you also do UI and UX designs, marketing and branding designs?
FAQs answer.
Is my website the part of maintenance?
FAQs answer.