Shopify B2B & wholesale, built natively on your store
Company accounts, custom catalogs, net terms, quotes, and self-serve buyer portals — a full wholesale experience built natively on Shopify. Run D2C and B2B from one backend, no bolt-on plugins.
Wholesale on Shopify grew up — and it's not just for Plus anymore.
As of April 2026, Shopify put core B2B on every plan: company accounts, up to three catalogs, net terms, PO numbers, even native ACH and EDI. That means small-to-mid brands can run real wholesale without jumping straight to enterprise — and where you do need custom logic, quotes, or a rep portal, we build it.
- Wholesale still run on spreadsheets, emailed POs, and manual invoicing
- A tangle of B2B apps that slow the store and fight each other
- Every buyer sees the same catalog and the same retail pricing
- No net terms, no PO checkout — buyers want how they actually buy
- Sales reps with no proper interface to order on behalf of buyers
- D2C and wholesale split across two disconnected systems
- A self-serve buyer portal that replaces the spreadsheet-and-email grind
- Native B2B — company accounts and catalogs, minimal app sprawl
- Customer-specific catalogs and price lists per company
- Net 30/60/90 terms and PO-number checkout, built in
- A proper sales-rep ordering flow (custom where Shopify stops)
- D2C and B2B unified on one store, one inventory, one backend
A complete wholesale operation on Shopify.
The native B2B features, plus the custom layer — quotes, rep portals, approvals — where real wholesale outgrows the defaults.
Company Accounts
Multiple buyers per company, locations, and role-based permissions — a real buyer hierarchy.
Custom Catalogs
Different products and pricing per company — buyers only see their catalog, never retail.
Net Terms & PO
Net 30/60/90, purchase-order checkout, ACH, and invoice workflows built in.
Quotes & Approvals
Quote-to-order workflows and approval steps — the custom layer Shopify doesn't ship natively.
Sales-Rep Portal
A proper interface for reps to order on behalf of buyers, with account switching.
ERP Integration
Catalogs, pricing, and orders synced to NetSuite, SAP, or your ERP — no manual re-keying.
Your wholesale build, section by section.
Every buyer sees exactly their deal.
The foundation of Shopify B2B is company accounts and customer-scoped catalogs. We set up your buyer hierarchy, assign catalogs and price lists per company, and gate the experience so each buyer logs in to their own products and pricing — never the retail store.
- Company accounts & buyers
- Role-based permissions
- Per-company catalogs
- Customer-specific price lists
Net terms, POs, and reorders the way wholesale works.
Wholesale buyers don't check out like consumers. We configure net terms, PO-number checkout, order minimums and case-pack multiples, ACH, and fast reordering — so buying matches how your customers actually operate.
- Net 30/60/90 & PO checkout
- Order minimums & increments
- ACH & EDI where needed
- Quick reorder & bulk lists
Quotes, rep portals, and approvals — where native stops.
Native B2B covers the basics; real operations need more. We build the quote-to-order workflow, a proper sales-rep ordering portal, custom approval steps, and ERP sync — the layer that separates a working wholesale channel from a demo.
- Quote-to-order workflow
- Sales-rep ordering portal
- Custom approval steps
- ERP-driven pricing & sync
From wholesale chaos to live B2B, in five steps.
A senior-led path that maps your real buying rules into a clean Shopify setup.
Book a call
Tell us how your wholesale actually works today.
Scope & plan
We map buyer types, pricing, and plan — Plus only if you need it.
Build B2B
Accounts, catalogs, terms, and the custom quote/rep layer.
QA & launch
Test with real buyer scenarios, then go live.
Support & grow
Ongoing B2B upkeep as pricing and accounts evolve.
Wholesale builds by people who know where native stops.
Current
We build to today's native B2B — not outdated Plus-only playbooks.
Right-sized
Real wholesale for small-to-mid brands, not just enterprise.
Where it counts
Quotes, rep portals, approvals — the layer native B2B lacks.
Founder-led
Senior hands on your build, D2C and B2B unified.
Frequently asked.
Not anymore for the basics. As of April 2026, Shopify put foundational B2B — company accounts, up to three catalogs, volume pricing, net terms, PO numbers, and native ACH/EDI — on every paid plan. You need Plus for unlimited catalogs, a dedicated B2B storefront, checkout customization, and partial payments. We assess your buyer complexity and recommend the right plan before any build.
Natively, Shopify handles company accounts, customer-scoped catalogs, custom pricing, net terms, PO checkout, and quantity rules. You typically still need custom development for quote-to-order workflows, a proper sales-rep ordering portal, complex approval steps, and ERP integration — which is exactly the layer we build.
Yes, and it's one of Shopify's biggest B2B strengths. Company accounts and catalogs keep wholesale buyers in their own pricing and product lane while retail customers see the consumer experience — all from a single backend with unified inventory and reporting.
Most B2B builds run 8–16 weeks depending on catalog complexity, number of buyer types, whether ERP integration is included, and whether you need quotes or a rep portal. Simple setups with a couple of buyer tiers and no ERP land toward the shorter end. You get a fixed timeline after scoping.
Yes. Whether you're on a legacy B2B platform, a tangle of apps, or still running wholesale through spreadsheets and emailed POs, we migrate it onto native Shopify B2B and build the custom layer your operation needs.
Yes. We deliver Shopify B2B and wholesale development behind your agency's brand — accounts, catalogs, terms, quotes, and rep portals — as a senior extension of your team.
Ready to run wholesale properly on Shopify?
Tell us how your wholesale works today. We'll reply within a day with the right setup for your buyers.