Pass Core Web Vitals. Recover the conversions.
Shopify speed optimization that fixes what's actually failing — usually LCP — and gets your store passing LCP, INP, and CLS. A 1-second improvement can lift conversions 7%.
Speed is a ranking factor and a revenue lever.
Core Web Vitals are a confirmed Google ranking signal, and only about half of Shopify stores pass all three on mobile. The failures almost always cluster on one metric — LCP — the tax on the visitor who hasn't committed yet.
- Failing Core Web Vitals and losing the ranking benefit
- Mobile LCP stuck above 2.5s, doubling bounce rate
- App bloat — 10 apps injecting scripts on every page
- Layout shifts making shoppers mis-tap and lose trust
- A slow store quietly costing you conversions every day
- A store passing LCP, INP, and CLS on real mobile data
- Hero images preloaded and prioritized for fast LCP
- App and script audit — remove or defer what's slowing you
- Explicit image dimensions and stable layouts for low CLS
- Faster pages that recover the conversions speed was costing you
Every lever that moves your scores.
A focused optimization that targets the metric actually failing — not a generic checklist.
LCP optimization
Preload and prioritize hero images; cut render-blocking delay.
INP optimization
Break up long JavaScript tasks and tame heavy app scripts.
CLS fixes
Explicit image dimensions and stable, reserved layouts.
App audit
Find and remove or defer the scripts hurting performance most.
Theme cleanup
Strip unused CSS/JS and orphaned code from old apps.
Monitoring
Ongoing field-data monitoring so scores don't regress.
The optimization, section by section.
We find the metric that's actually failing.
Most Shopify stores fail on LCP while CLS and INP sit fine. We measure with real field data — not just a lab score — and target the binding constraint instead of spreading effort across metrics you've already passed.
- Field-data (CrUX) baseline
- Per-template LCP analysis
- App & script impact map
- Prioritized fix list
We fix the cause, not the symptom.
We preload and prioritize the LCP image, defer non-critical scripts, self-host fonts, remove app bloat, and set explicit dimensions — the fixes with the biggest real-world impact.
- Preload & fetchpriority on LCP
- Defer non-critical JavaScript
- Self-host & preload fonts
- Remove / lazy-load app bloat
Passing, and staying passed.
We verify against field data and set up monitoring, because theme updates and new apps can quietly undo speed work. You stay in the green after we leave.
- Field-data verification
- Search Console CWV report
- Regression monitoring
- Optional ongoing upkeep
From failing to passing, in five steps.
A focused, senior-led path to green Core Web Vitals.
Book a call
Tell us your store and current scores.
Diagnose
We baseline with field data and find the failing metric.
Optimize
We fix the highest-impact issues first.
Verify
We confirm you're passing on real user data.
Monitor
Ongoing checks so scores don't regress.
Speed work that targets revenue, not vanity scores.
Focused
We fix the metric actually failing, not a checklist.
Real data
We optimize for real users, not lab scores.
Per second
A 1s LCP gain can lift conversions ~7%.
Founder-led
Senior hands on your optimization.
Frequently asked.
Google's thresholds are LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1, measured on real mobile field data. Most Shopify stores pass CLS and INP by default but fail on LCP, which is usually where we focus.
On Shopify, the most common cause is LCP — an unoptimized hero image plus render-blocking scripts from too many apps. App bloat is the number one culprit; stores loading many third-party scripts routinely push mobile LCP above 3 seconds.
Most stores can move from failing to passing within one to two weeks of focused optimization, though field data updates over a rolling 28-day window, so Search Console reflects the improvement gradually.
No. We keep your brand intact — we self-host and preload fonts and change how assets load rather than stripping them, so metrics improve without a visible design change.
Often not. Many speed apps add their own overhead. We prefer to fix the root causes in the theme and app stack; where a utility app genuinely helps, we'll recommend it honestly.
It lasts if it's maintained. Theme updates, new apps, and content changes can regress scores, so we set up monitoring and offer ongoing upkeep to keep you in the green.
Ready to pass Core Web Vitals?
Tell us your store URL and current scores. We'll reply within a day with where the biggest wins are.